Community Ambassadors Make a Big Difference

  • Wednesday, Jun 23 – 1 PM – 1:45 PM ET (17 – 17:45 UTC)
  • #ONA21
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Community ambassador programs, already emergent in the public health and civic engagement fields, represent a powerful new model in journalism as well, allowing local newsrooms to create two-way conversations within communities yet unreached by traditional engagement methods.

Attend this important conversation and learn from community ambassadors why bringing people from non-journalism backgrounds is such an important investment in community trust.

This session is designed for:

  • Local newsroom managers thinking about investing in a community ambassador
  • Editors and journalists working on building community trust and engagement
  • Anyone who values the skills people without journalism backgrounds bring to local news


Fiona Morgan
Director of Community Listening, American Journalism Project

Kimberly Bowie
Musician/Business Owner, N/a

Lauchlin Fields
Audience Development Director, Mississippi Today