The Paywall That Knows When To Give Up

  • Tuesday, Jun 22 – 1:15 PM – 2 PM ET (17:15 – 18 UTC)
  • #ONA21
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Join this fascinating prerecorded case study to learn about The Globe and Mail’s personalized, real-time paywall — a fully-dynamic, eight-years-in-the-making newsroom product that knows when to ask for money, when to ask for an email address, and when to simply leave readers uninterrupted.

This session is designed for:

  • Managers facing “build-or-buy” decisions
  • Product and audience leaders balancing competing revenue and audience-growth priorities
  • Anyone looking to drive subscriptions but concerned about choking off the “top of the funnel”

Speaker

Sonali Verma
Senior Product Manager, Analytics, The Globe and Mail
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