Join this fascinating prerecorded case study to learn about The Globe and Mail’s personalized, real-time paywall — a fully-dynamic, eight-years-in-the-making newsroom product that knows when to ask for money, when to ask for an email address, and when to simply leave readers uninterrupted.
This session is designed for:
- Managers facing “build-or-buy” decisions
- Product and audience leaders balancing competing revenue and audience-growth priorities
- Anyone looking to drive subscriptions but concerned about choking off the “top of the funnel”
