Feature obituaries are an important tradition in local newsrooms, but staff cuts and the pressure of breaking news have made them fade in relevance or disappear entirely from many publications. Join this prerecorded case study and learn how Poynter and the Tampa Bay Times experimented to bring obits back through a weekly feature and newsletter building up a loyal audience in the process.
This session is designed for:
- Newsrooms ready to try this approach to product development and audience engagement
- Writers and editors who love obits and recognize their historic and ongoing role
- Journalists who want to help reconnect and build digital communities