When Crisis Strikes: Texting Updates to Help Your Local Community

  • Friday, Jun 25 – 10:30 AM – 11:15 AM ET (14:30 – 15:15 UTC)
  • #ONA21
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Join this panel to learn how a group of local media experts used SMS to exchange critical updates and win reader trust during critical moments in recent history. The panel will also provide advice on how to implement SMS into an audience engagement strategy to foster honest dialogue and drive the most value to the audience.

This session is designed for:

  • Engagement editors seeking tips, strategies and ideas
  • Local newsroom leaders interested in diversifying revenue streams and products
  • Anyone interested in learning about how SMS can be used as an audience engagement tool in the newsroom


Bobby Blanchard
Director of Audience, The Texas Tribune

Darwin BondGraham
News editor, The Oaklandside


David Cohn
Senior Director, Advance
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