What Do Users Want? New Insights From Qualitative Research By The Trust Project

  • Thursday, Jun 24 – 12 PM – 12:45 PM ET (16 – 16:45 UTC)
  • #ONA21
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Emotion and trust in news are tightly linked, and not necessarily in ways we might expect. Learn from the Trust Project’s latest research on its 8 Trust Indicators, which show people when and why a news site is trustworthy. Discover insights that can translate into a stronger future for your site, including on the revenue side.

This session is brought to you by The Trust Project.


Willa Crolius
Design Researcher, TCS Interactive

Charity Brown
Deputy Editor of Newsroom Product and Digital News Projects, The Washington Post