The way digital content creators work with sponsors and advertisers is changing dramatically. We believe the new cookie-less, tracking-less world is going to level the playing field between publishers and platforms. How? News organizations have a new opportunity to generate privacy-respecting, truly useful data with their newsletters. Vubble (“video bubble”) will explain how adding personalization to your newsletter garners truly useful first-party data that is both respectful of audience privacy and drives new revenue opportunities.
Let's peek through the narrow window of opportunity that has opened to learn how creators big and small are finding ways to target ads, predict optimal subscription calls-to-action, and increase sustainable sponsorship revenue.
This session is designed for:
- Journalists, newsroom leaders, and video and audience data people looking to maximize the value of their newsletters
- Anyone interested in learning new ways to thrive in a cookie-less, tracking-less advertising world
This session is part of the Midway programming. Learn more about Vubble and other great companies and organizations in the ONA21 Midway.
Speakers
Tessa Sproule
Sana Farooqui