The incredible surge in online shopping caused by the pandemic has publishers increasingly turning to affiliate commerce in an effort to increase reader revenue.
This expert prerecorded panel explores what to make of the social and economic changes of the past year, how to look at secondary revenue for the year to come and what lessons they would share with others thinking of developing, investing in or optimizing affiliate-based commerce revenue.
This session is designed for:
- Audience engagement professionals advancing existing commerce strategies
- Publishers looking for new avenues to increase revenue
- Everyone thinking anew about how to drive revenue after a year of lessons learned
Director of Affiliate, BuzzFeed