Everything Publishers Need to Know About Affiliate Commerce

  • Tuesday, Jun 22 – 2:45 PM – 3:30 PM ET (18:45 – 19:30 UTC)
  • #ONA21
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The incredible surge in online shopping caused by the pandemic has publishers increasingly turning to affiliate commerce in an effort to increase reader revenue.

This expert prerecorded panel will explore what to make of the social and economic changes of the past year, how to look at secondary revenue for the year to come and what lessons they would share with others thinking of developing, investing in or optimizing affiliate-based commerce revenue.

This session is designed for:

  • Audience engagement professionals advancing existing commerce strategies
  • Publishers looking for new avenues to increase revenue
  • Everyone thinking anew about how to drive revenue after a year of lessons learned

Speakers

Caitlin Petrakovitz
audience development and engagement expert, CNET
@misscp

Jessica Seib
Director of Affiliate, BuzzFeed

Chris Lloyd
General Manager, Reviewed, Reviewed/USA TODAY
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Moderator

David Cohn
Senior Director, Advance
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