As newsrooms continue to experiment with TikTok to drive engagement and deliver news, it is essential they both develop strategies that are sustainable for the professionals behind the accounts and innovate around content and delivery.
This best practices conversation with leading editors will serve as a platform primer, covering recurrent challenges and providing tips and tricks for launch, expansion and maintenance.
This session is designed for:
- Newsrooms planning to launch TikTok or looking to update strategy
- Social professionals interested in best practices and tip and tricks
- Anyone seeking insights and outlooks on TikTok’s value and reach
Speakers
Julia Munslow
Special Projects Editor, Yahoo News
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Alex Connor
Audience editor, USA TODAY
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