Why Real-Time Centric Analytics Failed News

  • Tuesday, Jun 22 – 2:15 PM – 2:35 PM ET (18:15 – 18:35 UTC)
  • #ONA21
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This session is part of Midway programming. Special thanks to WordPress VIP for proposing this topic.

Breaking the addiction to real-time analytics has never been easier — especially if you’re under pressure to monotonously iterate and explore new business models and are lost in a sea of data. The time is now for media organizations to eliminate distraction and realize the untapped potential of content analytics with a focus on the metrics that align to long-term goals.

This session is designed for:

  • Teams looking to accelerate time-to-market by delivering insightful, actionable information on time and on point
  • Newsroom leaders considering building products to drive subscriptions or shifting business models
  • Anyone interested in how the right metrics can accelerate your business — from reporters to editors and content creators


John Levitt
General Manager, Parse.ly

Jeff Chin
SVP, Analytics at Vox Media, Vox Media
jeffchin21Visit Website