Learn about next-generation PR tools and how they impact the future of news
Suggestions
The ONA community helps shape our conference each year by pitching session ideas to the Suggestion Box, Lightning Talks, and Unconference. All the suggestions can be found here.
Is Your Newsroom an Ethical Workplace?
What managers and staffers can do to make their newsrooms as ethical as the journalism they produce.
Rollout plans for big investigations
We will work on a checklist on steps to take before and after publication of major investigations to make sure it gets maximum visibility and impact.
The process of engagement begins with the USER, not the content
A new “digital engagement model” is introduced with evidence-based strategies for producing content that engages different types of users with different interests.
When Crisis Strikes: How Texting Important Updates to Your Audience Helps Your Local Community
In the past year, more local news organizations have used SMS as a tool to engage audiences, build reader loyalty, and establish trust in the midst of the COVID crisis.
Everything Publishers Need to Know About Affiliate Commerce
The pandemic has caused a significant surge in online shopping leading more publishers to lean into affiliate commerce to increase reader revenue.
Managing Interns 101: How to recruit, retain and elevate your early career staffers
A session on best practices on recruiting, onboarding and developing interns.
Publish your own multimedia digital ebook
How to assemble, publish and market your own ebook, with or without Amazon.
Internet of Owners: Infrastructure for Media 3.0
Creating a new, much larger market, offering fair rewards and rights protection to all content creators and distributors.
Stans and Fans: What newsrooms can learn from fandom and enthusiast communities
Taking a leaf, or even an A03 tag, from fandom communities, this panel will talk about tactics and takeaways from enthusiasts spaces and how that can be used for newsrooms.