Midway

How To Turn Your Newsletter Into a Revenue-Generating Machine Using Content and First-Party Data

The way digital content creators work with sponsors and advertisers is changing dramatically. We believe the new cookie-less, tracking-less world is going to level the playing field between publishers and platforms. How? News organizations have a new opportunity to generate privacy-respecting, truly useful data with their newsletters. Learn how adding personalization to your newsletter garners […]

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Flacks ‘n Hacks: Re-Establishing Trust Between Journalists, Corporate Storytellers, and News Consumers

The last five years of polarization, media bashing, and misinformation have led to unprecedented levels of media distrust. This distrust has been compounded by shrinking newsrooms, falling ad revenue, and endless pitches from PR pros who outnumber journalists six to one. Whether you’re a journalist or in PR, learn about ways you can help bridge […]

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Why Real-Time Centric Analytics Failed News

Breaking the addiction to real-time analytics has never been easier — especially if you’re under pressure to monotonously iterate and explore new business models and are lost in a sea of data. The time is now for media organizations to eliminate distraction and realize the untapped potential of content analytics with a focus on the […]

To access this content, you must purchase ONA21 Single Registration or ONA21 Student Registration.